Commercial Banking, Marketing, SEO Lead, Associate

Commercial Banking delivers extensive industry knowledge, local expertise and seamless global capabilities to clients—including corporations, municipalities, financial institutions, real estate investors and owners, and not-for-profit organizations—with annual revenue generally ranging from $20 million to $2 billion. We offer a comprehensive set of financial products and services including credit, asset-based lending, real estate finance and treasury. We also provide clients with access to investment banking and asset management services.

The Commercial Banking Marketing Team is looking for a talented Web Content Producer & SEO/SEM Lead to manage web production of content as well as planning, implementing and managing our SEO/SEM strategy. As our online presence is important for the success of business, your position will play a role in driving leads to our business' growth and success.

This role will be responsible for digging in and understanding the CMS, overseeing web production requests between our partners and web team, and adding or updating content pages. Along with website production, the role will be responsible for deploying our SEO strategy, partnering with content and tech teams, and analyzing SEO reports to further enhance our search engine presence. Strong attention to detail, self-organization and quality are required while working efficiently in a fast-paced environment. Ideal candidate should have SEO, HTML, CMS and project management experience. In close coordination with Website Strategy Manager and marketing leaders, use the website as a canvas to paint a compelling story about our company and product, one that drives conversions and accelerates deals through the sales pipeline.

Other Responsibilites Include:

• Contribute to research and development of web analysis as it relates to search, content, and online lead capture/management.
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Prepare and present reports regularly
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Conduct Digital Quality Assurance as needed.
• Consistently apply growth mindset behaviors: curiosity, analysis, outside the box thinking, networking, and deep ownership.
• Outstanding communication and writing skills: able to ask questions or share information with clarity and brevity.
• Excellent project management skills: able to define key workstreams and tasks needed to complete each, express in a project plan, collaborate with cross functional production teams and work the plan to on-time completion, providing regular status updates as needed.
• Must be highly collaborative, able to work with a wide variety of internal functions to meet business needs while enforcing website governance policies.

Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• 2+ years of website marketing, website strategy, or website content strategy experience
• 3+ years of experience as Search Engine Marketing Specialist or similar role with planning and implementing a successful SEO strategy
• Familiarity with SEO tools like BrightEdge and SEMRush
• Experience with A/B testing and other testing metrics
• Sense of ownership and pride in your performance and its impact on business success
• Experience using web analytics tools and measuring website results
• Experience with Content Management Systems (CMS), Adobe AEM experience preferred
• Familiar with stylesheets (CSS) and how style is applied to XML to render HTML which will be published live
• Knowledge of Content Management Systems and how pages accrue to a folder structure and ultimately to the information architecture i.e. the navigation of the site
• Familiar with page constructs where a page consists of individual XML components (e.g. bulleted list component, image component, FAQ component) that are assembled to create a finished page
• Creative, innovative, resourceful and get-it-done attitude
• Ability to work successfully in an ever-changing environment with competing priorities
• Must possess outstanding interpersonal and team skills with a track record of developing positive working relationships
• Excellent communication, both written and verbal
• Strong project management and organizational skills focused on results

About Us

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans

About the Team

Commercial Banking is focused on helping our clients succeed and making a positive difference in our communities. We provide credit and financing, treasury and payment services, international banking and real estate services to clients including corporations, municipalities, institutions, real estate investors and owners, and non-profit organizations.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.
Job Identification210027091 Job CategoryMarketing Locations1111 Polaris Pkwy, Columbus, OH, 43240, US301 N Walnut St, Wilmington, DE, 19801, US10 S Dearborn St, Chicago, IL, 60603, US Posting Date10/07/2020, 12:33 PM Job ScheduleFull time